“You Really Get Me”: Insight-Driven Marketing

Cori Blackburn
Aug 19
2 min read

There’s nothing more validating than hearing a coaching client say, “You really get me.”

That moment? It’s not just a compliment. It’s a signal that trust is already forming. And that’s what aligned client attraction is really about.

If your marketing makes people feel seen, they’re more likely to take the next step. Not because you persuaded them, but because you connected with them.

That’s the goal of the Mindset Decoder: a GPT-powered lead magnet that understands to who your leads truly are before you ever speak to them.

Traditional Marketing Talks At People. Insight Marketing Speaks To Them.

Most coaches were taught to focus on problems and pain points. But if you’re a transformational or wellness coach, you know that language can feel off. It can come across like poking at wounds instead of holding space.

Insight-driven marketing flips that. Instead of asking “Where does it hurt?” It reflects back, “Here’s what might be true for you. Does this resonate?”

The moment someone feels understood, they start to relax into the idea of working with you.

The Decoder Creates That Feeling First

The Mindset Decoder uses a short personality-style survey to uncover how your lead tends to think, decide, and relate to the world.

It asks things like:

Birth order
Generation
Energy type
Decision-making style
Astrology sign

Then it returns a custom GPT reading that reflects their internal wiring, and often gives words to things they’ve always felt but never articulated.

It’s not about being perfectly “accurate.” It’s about being emotionally resonant.

That resonance builds a bridge between you and your potential client. And that’s where the aligned journey really begins.

Why This Works So Well for Coaches

Coaching is an energetic relationship. It’s not just about results. It’s about feeling safe enough to go deep.

When your first interaction feels personal and insightful, that relationship starts on a stronger foundation. You’re not just another coach in their inbox. You’re someone who gets them.

That’s the kind of trust that doesn’t need hard sells. It just needs space to grow.

Try the Decoder for Yourself

👉 Experience the Mindset Decoder here:https://www.coribllc.com/mindset-decoder

Answer a few questions. Get a custom insight based on how you move through the world.

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