Is It Time? 5 Indicators Your Business Needs an OBM
- Cori Blackburn
- Feb 11
- 3 min read
As businesses grow and change, they encounter new challenges. To keep operations smooth and productive, many entrepreneurs consider hiring an Online Business Manager (OBM). But how do you determine when the time is right? Here are five clear signs that an OBM can make a significant impact on your business.
1. Inconsistent Revenue
If your revenue experiences ups and downs each month, it may be time to consider an OBM. For instance, a small business might see revenue fluctuate between $20,000 and $35,000 monthly. An OBM can analyze these income patterns, identify what’s driving these changes, and implement systems to stabilize cash flow.
They could suggest strategies such as creating subscription services, which can lead to more consistent monthly income. Additionally, promoting seasonally trending products could increase sales during slower months while better aligning with customer demand.
2. Team Misalignment
As your team expands, keeping everyone focused on common goals becomes essential. If you observe inconsistent communication or conflicting priorities, it might be time to hire an OBM. For example, if your marketing and sales teams are not on the same page, you could be missing out on valuable leads.
An OBM can improve team alignment by establishing clear roles and communication channels. By facilitating regular meetings and collaborative projects, you’ll foster a sense of unity, which can boost productivity by as much as 20%. This kind of team cohesion can create a more positive working environment, leading to higher morale.
3. Overwhelm with Day-to-Day Operations
Many entrepreneurs find themselves buried under daily tasks. If you’re working late consistently or feeling stressed about routine operations, hiring an OBM can provide relief. Consider a small business owner spending an average of 60 hours a week managing operations. An OBM can step in to streamline these tasks, allowing you to shift your focus back to strategic growth.
For example, they can oversee employee onboarding processes or manage customer service inquiries, freeing up valuable time for you to explore new business opportunities or enhance existing products and services.
4. Stagnation in Growth
If your business growth has stagnated, this may be a sign you need an OBM. When a business stops expanding, it often requires new ideas and strategies. An OBM can evaluate your current operations, aiming to identify barriers to growth.
Imagine not achieving month-over-month growth for several months. An OBM can pinpoint areas where improvements can be made, such as launching a new marketing campaign or entering a new market. With their guidance, you could trigger growth by implementing changes that boost engagement, potentially increasing your customer base by 15% in just a few months.
5. Difficulty Managing Multiple Projects
If overseeing multiple projects makes you feel overwhelmed, it may be time to hire an OBM. Managing competing priorities can lead to missed deadlines and lower quality results. An OBM specializes in project management and can create processes that streamline your efforts and keep projects on track.
With an OBM, you could increase efficiency by implementing project management tools like Asana or Trello that help track progress. By clearly prioritizing tasks, your team can focus on what’s urgent, leading to improved project completion rates, which could rise by as much as 25%.
Move Forward with Confidence
Understanding when your business needs an OBM is vital for maintaining productivity and supporting growth. Whether faced with fluctuating income or chaotic project management, the expertise of an OBM can alleviate your burdens.
By identifying the specific signs discussed above, you can determine whether it's the right time to engage an OBM. This step could result in a more efficient operation, better team alignment, and exciting new opportunities for expansion.
If you see any of these signs in your business, consider reaching out to an OBM today.





Comments