Stop Working IN Your Business, Start Working ON Your Business!
- Cori Blackburn
- Feb 18
- 2 min read
In today's fast-paced business world, many CEOs and small business owners find themselves trapped in the whirlwind of daily tasks and operations. When you’re constantly working IN your business, it’s challenging to find the time or energy to work ON your business. This vital shift in focus from day-to-day activities to strategic planning can propel your business toward success. One effective way to facilitate this transition is by engaging an Online Business Manager (OBM).
What is an Online Business Manager?
An Online Business Manager acts as a right hand to the business owner, helping to oversee projects, manage teams, and keep an eye on the overall operations. Their role allows you to step away from mundane tasks and refocus on your leadership and vision. Just as you wouldn’t want a ship's captain to be busy scrubbing the decks, you shouldn’t be buried in everyday operations when your expertise lies in steering the ship.

Freeing Up Your Time
By allowing an OBM to handle the day-to-day functions, you can allocate more time toward strategic planning and leadership. This shift of focus is critical for any CEO who desires growth and success. You can start to think big-picture, exploring new opportunities and expanding your company’s reach in the market. Imagine having the freedom to brainstorm new ideas, network with potential partners, or simply explore fresh perspectives without the clutter of ongoing tasks weighing you down.
Enhancing Team Efficiency
An OBM doesn’t just alleviate your workload; they enhance your team’s efficiency as well. By managing teams and keeping projects on track, an OBM ensures that everyone is aligned with the company’s goals and deadlines. This improved communication and organization can lead to increased productivity across the board. With the right processes in place, your team can achieve results faster, freeing everyone up to focus on more strategic initiatives.
A Strategic Partnership
Working with an OBM transforms the relationship between you and your business. Instead of feeling like you're a firefighter constantly putting out management fires, you can work collaboratively on strategic initiatives and growth strategies. This partnership allows for creative brainstorming sessions and innovative planning phases that will pave the path for your business’s future. It’s not merely about delegation; it’s about collaboration and elevating your leadership capabilities.
Measuring Success
One of the key performance indicators when working ON your business is measuring success through strategic goals. An OBM can help you establish these goals and track their progress. With clear benchmarks in place, it becomes easier to pivot, adapt, and maximize your business potential. You not only gain insights into your performance but also foster a culture of accountability within your team.
Conclusion
The journey of a CEO or small business owner can often feel overwhelming when you’re consumed by daily tasks. It’s time to embrace the mindset of working ON your business instead of IN it. By leveraging the expertise of an Online Business Manager, you can reclaim your focus, enhance your leadership, and ultimately drive your business to new heights. Step back from the chaos and let the strategy take center stage. The transformation of your business awaits!
As you ponder this crucial transition, remember: the true power of leadership lies not in managing tasks but in inspiring a vision and guiding others toward success.




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