From Seen to Sold: The Lead Magnet Coaches Are Raving About

Cori Blackburn
Jul 29
2 min read

Updated: Jul 30

If you're a coach, you already know how personal your work is. You don’t just help people reach goals. You help them transform the way they think, feel, and move through the world.

So why is it that the way most of us attract clients…feels so impersonal?

Free guides, 3-part video series, generic quizzes: they all have their place, but let’s be honest. Most of them don’t actually reflect how YOU coach. They’re mainly just content...not connection.

That’s the gap I wanted to bridge. And that’s where the Mindset Decoder comes in.

What If Your Lead Magnet Could Speak To Them, Not Just At Them?

The Mindset Decoder is a GPT-powered lead magnet I created for coaches who are tired of blending in. It uses survey data from your lead (things like astrology, birth order, generation, and energy style) to generate a short, powerful “mindset reading” that helps them understand how they show up in the world.

And the magic? It helps you understand them too!!!

This isn’t just a cute quiz result. It’s a real insight tool that makes your leads feel seen before you ever get on a call.

Why Feeling Seen Converts Better Than Any Funnel Trick

Here’s what happens when someone tries the Decoder:

They pause. They reread it. They say things like:💬 “This is so me.”💬 “That’s exactly what I’ve been struggling with.”💬 “Okay wait… how do you know this?”

And from there? They’re already leaning in. Already curious. Already connected to you as the coach who gets it.

That emotional alignment is what turns cold leads into conscious clients. Not because you pushed harder. But because you created resonance from the first interaction.

This Isn’t Just About the Tool. It’s About the Strategy.

The Mindset Decoder isn’t a magic bullet. It’s a thoughtful, high-converting entry point that fits beautifully into a system designed to nurture and support your leads.

And yes, I can help you with that part too. As an OBM and Fractional COO, I help coaches build businesses that scale with structure and heart. The Decoder is just one piece of the bigger puzzle, but it’s a powerful one.