I Accidentally Built a GPT Lead Magnet for Coaches

It started as a casual conversation with a fellow coach. We were talking about how mindset shows up differently depending on your generation, birth order, even your astrological sign. It was one of those “this should be a podcast episode” kind of chats. But something about it stuck with me.

What if we could actually use that kind of insight to create stronger connections with potential clients? What if your lead magnet could do more than educate or entertain? What if it could decode the way someone moves through the world?

That question turned into a sketch. That sketch turned into a survey. And the survey turned into a GPT-powered tool I now call the Mindset Decoder.

I didn’t plan to build it. But now I can’t stop thinking about how powerful it is.

The Problem We Are Trying to Solve

If you’re a coach, you’ve probably experienced this: You’re amazing at what you do. You change lives. But your leads? They’re cold, inconsistent, or just not the right fit.

Most lead magnets sound the same.PDF downloads. Free trainings. Generic quizzes that offer cute results but zero real insight.

Coaches don’t need more fluff. They need a way to spark connection. They need to stand out. And they need to attract people who feel seen before the first sales call ever happens.

That’s the gap I stumbled into. And it turns out GPT is the perfect bridge.

What the Mindset Decoder Actually Does

Here’s how it works in plain language. Your lead lands on a page and answers a few questions — fun ones. Their birth order. Their astrology sign. Their generation. Their energy style (introvert, extrovert, etc.). Even a mini-Meyers-Briggs snapshot.

Then GPT takes that input and returns something that feels surprisingly accurate and deeply validating.

Not just “You’re an ENFP.” But something like: “You tend to process decisions emotionally, and you work best with someone who can balance your creative energy with strategic structure. Here’s how this coaching style supports your growth.”

Your lead feels understood. You already have a window into how to support them. And you didn’t have to guess.

Why This Works So Well for Coaches

It builds trust instantly. It creates connection based on insight, not hard sells. And it gives you a powerful diagnostic tool before the discovery call even begins.

This isn’t just a fun little quiz. It’s a positioning tool. It’s a filter. It’s a way to pre-qualify and warm up leads with integrity.

Plus, your audience actually wants to share it. Because it feels personal. And because it tells them something about themselves in a way that resonates.

Want the Mindset Decoder for Your Business?

I built this GPT to support the coaches I work with, and now I’m offering it as a white-labeled tool you can plug into your own brand.

You can: ✔️ Have me set it up for you as a done-for-you lead magnet ✔️ License the GPT and customize the experience ✔️ Get a full setup kit with walkthroughs if you want to DIY it

If you’ve been looking for a lead magnet that actually leads somewhere. One that builds connection and creates clarity for both you and your prospects. This might be the tool you’ve been missing.

Final Thought

I didn’t set out to build a lead magnet that reads minds. But when I saw how people reacted to their results...the way they lit up and said, “This is so me”...I knew I was onto something.

Sometimes the most powerful business moves come from paying attention to what sparks your curiosity. This was one of those moments. And now it’s yours if you want it!

Are you ready to explore what this could look like in your business? Let’s chat! There's a button to contact me at the top of this blog post.